Portfolio
Sports data analysis
The US Tennis Association has vast archives, stretching back over a century, and they collect an enormous volume of data about every match. How do you use this information to shed light and gain insights? They hired us to help answer this question. We took their video archives and tables of data and turned them […]
Street Performers – multi-camera
Fast Company, the business media publisher, was hosting its annual Innovation Festival. Since it was going to be remote that year, they hired me to convey the sights, the sounds, the smells of street life in NYC (man, was this assignment right up my alley!). I had just finished scouting street performers and locations with […]
Periodontist – B to C
This client already had a video that he didn’t particularly like. I watched it and felt it didn’t convey what made this service provider special. First, it didn’t discuss the innovative technology he was using. More importantly, it didn’t show him as the caring, warm, and fully committed doctor that he is. As editor, I […]
Angel investing group – Summit 2024
How do you tell a company’s 20-year history in 5 minutes? For this story, we interviewed the organization’s principals, 3 representative entrepreneurs, and an objective member of the business community. The key is in getting every pixel, every graphic, and every piece of music and sound effects to tell the story for you.
Angel investing group – Summit 2023
This one was VERY different from what we did for the same firm in 2024. In the post-COVID environment, there was no office, no interviews, and no access to any on-screen talent. All we had to work with was recorded Zoom calls. So what did I do? I built this from scratch. I wrote a […]
Wendy Williams Meets The Neighbors
As you can see here, I seem to have developed a reputation for bringing the funny. Wendy was great to work with as was her entire organization. I came in and produced and directed this piece, seeing it through from the writing process, through production and then post. We had a lot of fun with […]
“Ready New York” for the City of New York
The City of New York was a very interesting client! We had the run of all City property: streets, parks, buildings, schools. I co-produced and co-wrote this piece and that’s me doing the voiceover. A favorite off-camera moment: Frank Field, the TV weatherman of my childhood: “What we gotta do with this thing is scare […]
“We Are Young” by fun.
My take was that these guys, despite their look, were actually creating classic pop songs (think 70’s TV variety shows) so we decided to shoot them in that classic 3-camera style. Was I surprised when, two months later, this song hit number 1 on the Billboard Hot 100? I’m gonna say “no.” This clip had […]
Harley-Davidson internal sales
Harley-Davidson developed some new sales tools for their dealerships and they needed to get the individual dealers on board.
Fashion
When I did this piece I had been making a lot of sizzle reels. I had established a successful style in which I would do my research, interview key players, tell the story via the audio of the interviewees speaking and then “hang” pictures off of the framework of what was being said. I decided […]
MTV Pop Quiz
mtvU’s vibe for these Pop Quiz pieces is very frothy and poppy. It’s also clinically clean and very direct which I really like. How do we achieve that? Interrotron, seamless and AfterEffects (if you don’t know those terms, don’t feel bad; just ask me and I will tell you).
Cosmetics
Fashion and cosmetics demand a visual and esthetic pop. That’s easy to do when you’ve got a big budget and an expensive crew. But how do you make that happen when a client such as this one doesn’t have that kind of money to spend? You just have to dig a little deeper. After the […]
Wendy’s Holiday Cheer
How do you interpolate the story of the utter destruction caused by Hurricane Sandy into an uplifting, advertising-driven, holiday segment for The Wendy Williams Show? We had to serve a number of different masters with this 4-minute piece. How did we do? https://www.youtube.com/watch?v=a9hnytU5HMQ
Lou Reed
It was quite unusual for Lou Reed to play a venue as small as New York’s Knitting Factory but he loved the room. He booked the show and asked us to document it. I wanted to capture the sweat and intimacy of this performance and to turn the challenges (tiny(!) stage, overcrowded venue, less-than-ideal camera […]
Fundraiser film
My friend Roger came to me with a supremely heart-felt story. How do you tell it in sound and pictures without being too “show biz” about it? How do you get someone who is not a professional actor to gaze into the lens and speak from the heart? It’s not easy. I cheated; can you […]
Wu-Tang Clan
I was hired to document the making of the Wu-Tang Clan album “8 Diagrams”; this is a brief assemblage of interview clips that I created. I have spent a lot of my life around musicians and working with these guys was fascinating. On the one hand, it was one of those cases of “What you […]
Tony Awards cutaways
For quite a few years if you watched the Tony Awards on CBS-TV any time you saw a cutaway to a postcard shot of NYC or a Broadway marquis you were seeing my work. Everything you see here that is outside the live venue was shot by me.
“Not Done Yet” by Soja
This is from the series “Sonic Live” which I directed for Chevrolet. I drove down to Philadelphia the week before the shoot to meet these guys and watch their show at the Electric Factory. I immediately discovered that: A). they know one another extremely well and genuinely like each other; B). they can really play. […]
Time Is Money
This piece was part of a magnificent show at the Library of Congress in 2012 called “Politics And The Dancing Body.” We recreated a dance piece from 1934 and captured it on video. I then edited this video together with images from the magnificent LofC WPA collection and added a voiceover. I co-directed this with […]
“A Concert For Peace” at Carnegie Hall
Carnegie Hall is a notoriously challenging (and expensive) place to shoot. I don’t think anyone has managed to capture a performance as successfully and as inexpensively as we did here. One of my specialties of which I am particularly proud: doing great work for, as Rick Siegel (one of the camera operators on this) says, […]
Vernon Reid’s “Artificial Afrika”
This was a solicitation to concert and theater presenters for a brilliant performance art piece by Vernon Reid. I had the idea that he should address the audience directly but that he should be visibly immersed in elements of the show. I shot him in front of a green screen and did all the editing, […]
B2B Sales Video for an international bank
Sometimes the client has an idea for what they want but they haven’t considered all the options. This client wanted a straightforward Q&A with a large number of talking points; we thought they would get more traction with a piece that felt more like a commercial for a financial services institution. With the client’s approval, […]