Mitch Goldman has produced literally thousands of live events, television shows, radio programs and digital broadcasts—both inside and outside the pop mainstream—during the last 25 years.

Since January of 2003 Mitch has been a freelance TV producer, director, editor and director of photography.  He has contributed to:

  • The Wendy Williams Show
  • The CBS Thanksgiving Day Parade
  • The Tony Awards
  • NBC’s New Year’s Eve broadcast from Times Square
  • PBS’ Great Performances.

His company, Small Media Large, has also created sales and communications tools for clients such as:

  • UBS Financial Services
  • Harley-Davidson
  • Fujifilm
  • Petco
  • The City of New York.

In 2019, Mitch Goldman forged a new partnership through his company, Will Chance Key, LLC.  This new organization designs, builds and operates live-video production control centers for the financial services sector and other industries.  It is a full-service entity, providing among other services:

  • technical solutions
  • hands-on producing and directing
  • staffing
  • on-air coaching.  

In 2017, Mitch was Executive in Charge of Production for Advertising Week, a business juggernaut of over 300 discreet events attended by over 100,000, including:

  • Conference in 11 venues across Times Square
  • $1,000/plate fundraiser for 4As at Cipriani Wall Street featuring Trevor Noah
  • Celeb-driven events with Dr. Oz, Jessica Alba, DL Hughley, Jimmy Buffett, Sarah Jessica Parker
  • Evening entertainment with 2 Chainz, Pete Holmes, Nas
  • Gala at Radio City Music Hall

Additionally, for Advertising Week, Mitch personally created:

  • D&AD Impact Awards featuring Hasan Minhaj
  • TechX Interactive Expo: Bleeding edge technology such as VR, AR, haptics, holograms

In 2016, Mitch joined Live Nation in opening the Ford Amphitheater at Coney Island Boardwalk.  As Director of Video Services for the 4,500 seat venue, Mitch:

  • Directed the multi-cam video for the I-Mag screens and streaming media
  • Hired, supervised the house video crew
  • Interfaced with global touring acts
  • Sourced, maintained broadcast video equipment

Mitch began his career by promoting jazz concerts in Binghamton, NY as chairman of the Harpur Jazz Project and Director of jazz programming at WHRW-FM.  This led to an extensive career as manager and tour manager for artists such as Ladysmith Black Mambazo, Ronald Shannon Jackson, David Torn, Samite of Uganda and Vernon Reid. As a tour manager Mitch successfully produced hundreds of concerts across six continents and brought about innovations that significantly extended the promotional and financial impact of the tours.  As an artist manager he developed touring and recording projects for his clients with artists like Stevie Wonder, Peter Gabriel, Spike Lee and Paul Simon; he also brought about Mambazo’s role in the award-winning Broadway play The Song of Jacob Zulu.

In 1994 Mitch organized Verve Records 50th Anniversary event, Carnegie Hall Salutes the Jazz Masters.  That concert, shot in HD for NHK-Japan and seen in 46 countries, received an Emmy nomination in the U.S. for its broadcast on PBS’ Great Performances.  This began Mitch’s career in television, leading to work on dozens of other shows including:

  • The Super Bowl Halftime Show
  • the series Sessions At West 54th for PBS
  • Live By Request for A&E
  • Bruce Springsteen: Top Of The Pops for Disney and BBC
  • The Nobel Peace Prize Ceremony
  • Woodstock 94

As talent manager for broadcast and live events, Mitch has worked with many (many!) artists including Sting, Madonna, Michael Jackson, Robin Williams, Eric Clapton, Lady Gaga, Mstislav Rostropovich, Billy Joel and Smokey Robinson. He has also been production manager for scores of shows, from nightclubs to concert halls throughout the world to football stadiums to arenas like Madison Square Garden.

From May of 1999 to November of 2002 Mitch was Chief Content Officer for KnitMedia, the company best known for owning the Knitting Factory clubs in New York and Los Angeles.  He produced and directed 3 seasons of the globally-broadcast TV series Live From The Knitting Factory, hundreds of webcasts and 3 years of the distance learning program JazzSchool.  He also directed programs with artists ranging from Lou Reed to George Clinton to Yoko Ono to Philip Glass to Mos Def. This greatly broadened the company’s global profile and increased its market value substantially.  His team also designed and built 3 television production and post-production studios.

Since 1985 Mitch has been a producer and on-air host at WKCR-FM in New York; he was director of Jazz Programming for one year. Mitch Goldman is a graduate of Columbia University and lives in Manhattan with his wife and daughter.

IMDb