When I did this piece I had been making a lot of sizzle reels. I had established a successful style in which I would do my research, interview key players, tell the story via the audio of the interviewees speaking and then “hang” pictures off of the framework of what was being said. I decided for this piece that I would break the mold: I wanted to see if I could communicate a brand identity without the voiceover. Did I succeed?
