Mitch Goldman has produced literally thousands of live events, television shows, radio programs and digital broadcasts—both inside and outside the pop mainstream—during the last 35 years.
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Since January of 2003 Mitch has been a freelance TV producer, director, editor and director of photography. He has contributed to:
- The Wendy Williams Show
- The CBS Thanksgiving Day Parade
- The Tony Awards
- NBC’s New Year’s Eve broadcast from Times Square
- PBS’ Great Performances.
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His company, Small Media Large, is an integral part of the Marketing and Communications teams at businesses and not-for-profits local to New York City as well as national and international concerns.
SML creates multimedia branding, sales, and communications tools that enable its clients to share their visions with employees, affiliates, and customers. These may take the form of TV shows, sizzle reels, webcasts, music videos, or any other flow of images that can appear on a screen, large or small.
SML owns all aspects of production—from concept through writing, producing, directing, shooting, editing, delivering—or teams with its clients to share these responsibilities. Recent clients include:
- UBS Financial Services
- Harley-Davidson
- The Juilliard School
- The United States Tennis Association (US Open)
- The City of New York.
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In 2019, Mitch Goldman was a founding partner of a new company, Mitchell Studio Partners. MSP designs, builds, and operates live-video production centers for the financial services sector and other industries. MSP is a full-service entity, providing among other services:
- technical solutions
- hands-on producing and directing
- staffing
- on-air coaching.
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In 2017, Mitch was Executive in Charge of Production for Advertising Week, a business juggernaut of over 300 discreet events attended by over 100,000, including:
- Conference in 11 venues across Times Square
- $1,000/plate fundraiser for 4As at Cipriani Wall Street featuring Trevor Noah
- Celeb-driven events: Dr. Oz, Jessica Alba, DL Hughley, Jimmy Buffett, Sarah Jessica Parker
- Evening entertainment with 2 Chainz, Pete Holmes, Nas, Outkast
- Gala at Radio City Music Hall.
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Additionally, for Advertising Week, Mitch personally created:
- D&AD Impact Awards: a TV-style awards show featuring Sting, Hasan Minhaj
- TechX Interactive Expo: bleeding edge technology such as VR, AR, haptics, holograms.
In 2016, Mitch joined Live Nation in opening the Amphitheater at Coney Island Boardwalk. As Director of Video Services for the 4,500-seat venue, Mitch:
- Directed the multi-cam video for the I-Mag screens and streaming media
- Hired, supervised the house video crew
- Interfaced with global touring acts
- Sourced, maintained broadcast video equipment.
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Mitch began his career by promoting concerts in Binghamton, NY as chairman of the Harpur Jazz Project and Director of Publicity for Binghamton Concerts. This led to an extensive career as manager and tour manager for artists such as Ladysmith Black Mambazo, Ronald Shannon Jackson, and Vernon Reid.
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As a tour manager, Mitch successfully produced hundreds of concerts across six continents and brought about innovations that significantly extended the promotional and financial impact of the tours. As an artist manager, he developed touring and recording projects for his clients with artists like Stevie Wonder, Peter Gabriel, Spike Lee, and Paul Simon; he also brought about Mambazo’s role in the award-winning Broadway play The Song of Jacob Zulu.
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In 1994 Mitch organized Verve Records’ 50th Anniversary event, Carnegie Hall Salutes the Jazz Masters. That concert, seen in 46 countries, received an Emmy nomination in the U.S. for its broadcast on PBS’ Great Performances. This began Mitch’s career in TV, leading to work on dozens of other shows including:
- The Super Bowl Halftime Show
- the series Sessions At West 54th for PBS
- Bruce Springsteen: Top Of The Pops for Disney and BBC
- The Nobel Peace Prize Ceremony
- Woodstock 94.
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As talent manager for broadcast and live events, Mitch has worked with many (many!) artists including Jay-Z, Sting, Madonna, Michael Jackson, Bill Murray, Eric Clapton, Lady Gaga, Mstislav Rostropovich, Nina Simone, Billy Joel and Smokey Robinson.
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He has also been production manager for scores of shows, from nightclubs throughout the world to concert halls, arenas such as Madison Square Garden, and football stadiums.
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From May of 1999 to November of 2002 Mitch was Chief Content Officer for KnitMedia, the company best known for owning the Knitting Factory clubs in New York and Los Angeles. He produced and directed:
- 3 seasons of the globally-broadcast TV series Live From The Knitting Factory,
- hundreds of webcasts
- 3 years of the distance-learning program JazzSchool.
He also directed programs with artists ranging from Lou Reed to George Clinton to Yoko Ono to Philip Glass to Mos Def. This greatly broadened the company’s global profile and increased its market value substantially. His team also designed and built 3 TV production and post-production studios.
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Mitch Goldman produces and hosts Deep Focus, a podcast and program for radio station WKCR 89.9FM in New York where he was director of Jazz Programming for one year. Mitch Goldman is a graduate of Columbia College of Columbia University and lives in Manhattan.