Fashion and cosmetics demand a visual and esthetic pop. That’s easy to do when you’ve got a big budget and an expensive crew. But how do you make that happen when a client such as this one doesn’t have that kind of money to spend? You just have to dig a little deeper. After the first half of this event I felt as if there was nothing left to shoot. Well, all of this footage is from the second half. What does that tell you?
